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The father of bank marketing : oral history transcript : Wells Fargo Bank, 1960-1982; Bank of America, 1987-1996 / 2005.
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Collection Overview

Title:

The father of bank marketing : oral history transcript: Wells Fargo Bank, 1960-1982; Bank of America, 1987-1996 / 2005

Creator/Contributor:

Rosenberg, Richard M., 1930-, creator, interviewee.

Creator/Contributor:

LaBerge, Germaine, interviewer.

Creator/Contributor:

Bancroft Library, Regional Oral History Office.

Abstract:

Childhood, family background and education, 1930-1952; U.S. Navy, 1952-1959; Crocker National Bank, 1959-1962; Wells Fargo Bank, 1962-1984; second interlude at Crocker, 1984-1986; Seafirst, president and CEO, 1986-1987; Bank of America, 1987-1996, including time as CEO, 1990-1996.
Biographical information and clippings.

Date:

2005 (issued)

Subject:

n-us-ca -- n-us---
Bankers -- California -- Interviews
Banks and banking -- United States
Bank marketing -- United States
Banquiers -- Californie -- Entretiens
Banques -- États-Unis
Banques -- Marketing -- États-Unis
Banks and banking
Bankers
Bank marketing
United States
California
Crocker National Bank.
Wells Fargo Bank.
Bank of America.
Seafirst Corporation.
Wells Fargo Bank.
Seafirst Corporation.
Bank of America.
Rosenberg, Richard M -- 1930- -- Interviews

Note:

Richard M. Rosenberg ; interviews conducted by Germaine LaBerge in 1996 and 1997. Regional Oral History Office, The Bancroft Library, University of California, Berkeley,
AUDIO/VISUAL MATERIALS RESTRICTED. Requests for use of original must be approved by the appropriate curator. CU-BANC
Audio tape recording of the interviews also available. Shelved as Phonotape 3773 C:1-18.
Also available online.
This manuscript is made available for research purposes only. All publication rights are reserved to The Bancroft Library of the University of California, Berkeley. Requests for permission to quote for publication should be addressed to the Regional Oral History Office, The Bancroft Library, University of California, Berkeley.
Volume includes index.
Duplicate transcript: Dept. of Special Collections, University of California, Los Angeles Library.

Type:

biography
Interviews.
Oral histories.

Physical Description:

print
ii, 186 p. : ill., port. ; 29 cm.
18 audiocassettes.
1 box.

Language:

English

Origin:

California

Copyright Note:

AUDIO/VISUAL MATERIALS RESTRICTED. Requests for use of original must be approved by the appropriate curator. CU-BANC
This manuscript is made available for research purposes only. All publication rights are reserved to The Bancroft Library of the University of California, Berkeley. Requests for permission to quote for publication should be addressed to the Regional Oral History Office, The Bancroft Library, University of California, Berkeley.